Providing brand experiences has become a significant part of face to face marketing. Similar to exhibitions in that they require a structure to encompass the brand statement, events can require a different approach to design, using different materials and equipment suited to the specific environment.

Design has to take into account the unique aspects of the chosen event site, with different requirements for outside or indoor events.

Outside events have to take into account ‘weather’ as a potentially significant factor. Indoor venues differ considerably with many buildings being put to use that are not standard ‘exhibition’ venues and these can have different challenges to exhibition and hotel conference venues.

C&S DB and CDI WORLD has considerable experience in delivery of both indoor & outdoor events. For further examples visit www.cdi-world.com.

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